Ford EV

Ford EV

Ford EV

Client
Ford
Agency
GTB
Location
USA
EXECUTIVE CREATIVE DIRECTOR:
Seth Silver
Team:
Brian Vanko, Paul Thiel, Steve Scavo, Hiromi Urano
DELIVERABLES:
Strategy, Wireframes, UX Design, App Development, Game Development

What we did?

Ford Focus EV launch: Partnering with GTB, Ford’s global communications agency, directed UX designers and developers to create social game that allowed users to virtually drive revolutionary Ford Focus electric vehicle in a surreal “urban vs. nature” environment, thereby meeting design brief to bring the car to the people through the “Focus Electric Driving Experience.”

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