Lenovo

Lenovo

Lenovo

Client
Lenovo
Agency
Razorfish
Location
Global
EXECUTIVE CREATIVE DIRECTOR:
Seth Silver
Team:
Aram Zadikian, Steve Scavo, Erik Nye, Hiromi Urano
DELIVERABLES:
Strategy, Wireframes, UX Design, App Development, Game Development
What we did?

Lenovo: Ensured launch success for Lenovo Ultrabook through deep collaboration with Razorfish, Lenovo’s digital agency, and steering UX design and development team to create global digital platform, which was powered by a robust gamification logic and replicated a game board through an exceptional user-centered design interface.

—  Team developed experience in >1 month by leveraging Social Control’s proprietary application management system, providing code infrastructure for gaming functionality and enabled team to deploy the experience in 22 languages across the globe.

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